PRIVACY POLICY

Effective Date: 12.02.2024
Last Updated: 12.07.2026

This Privacy Policy describes how ROCKWELL COMMERCE GROUP LIMITED, operating under the brand name MoveLune (“MoveLune,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit, use our services, communicate with us, or make a purchase through movelune.com (the “Site”).

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Site and our services.

Information You Provide Directly

When you place an order, create an account, subscribe to marketing communications, submit a review, contact customer service, or otherwise interact with us, we may collect:

• Your name
• Email address
• Telephone number
• Shipping address
• Billing address
• Order and purchase information
• Account login information
• Customer service communications
• Product reviews, testimonials, photos, or videos you submit
• Marketing and communication preferences

Payment Information

Payments are processed through secure third-party payment providers. Depending on the payment method used, these providers may collect your payment card details, billing information, and transaction data.

MoveLune does not generally receive or store complete payment card numbers.

Information Collected Automatically

When you visit or use the Site, we and our service providers may automatically collect certain information, including:

• IP address
• Browser type and version
• Device type and operating system
• Device identifiers
• Approximate location based on your IP address
• Time zone
• Pages viewed
• Links clicked
• Time spent on the Site
• Referring website or traffic source
• Shopping cart and checkout activity
• Interactions with our advertisements and marketing communications

We may collect this information through cookies, pixels, web beacons, software development kits, log files, and similar technologies.

Information Received from Third Parties

We may receive information about you from third parties, including:

• Shopify and other e-commerce platform providers
• Payment processors
• Shipping and fulfilment providers
• Analytics providers
• Advertising and marketing partners
• Social media platforms
• Fraud prevention and security providers
• Customer review platforms

The information received may include contact information, order information, advertising interactions, device information, and general demographic or interest-based information.

2. How We Use Your Information

We may use personal information to:

• Process, confirm, and fulfil your orders
• Arrange shipping and delivery
• Process payments, refunds, returns, and exchanges
• Communicate with you about your orders or account
• Respond to customer service requests
• Provide information about MoveLune products and services
• Send marketing emails or text messages where permitted
• Personalize your shopping experience
• Recommend products that may interest you
• Maintain and improve the Site
• Analyze website traffic and customer behavior
• Measure the effectiveness of advertising campaigns
• Detect and prevent fraud, abuse, and security incidents
• Enforce our terms, policies, and legal rights
• Comply with applicable laws and regulatory obligations

Where required by applicable law, we process personal information based on one or more lawful grounds, including performing a contract with you, complying with legal obligations, pursuing our legitimate business interests, or obtaining your consent.

3. How We Disclose Personal Information

We may disclose personal information to service providers and business partners that assist us in operating the Site and providing our services, including:

• E-commerce and website hosting providers
• Payment processors
• Warehousing and order fulfilment providers
• Shipping and delivery companies
• Customer service providers
• Email and SMS marketing platforms
• Analytics providers
• Advertising and social media platforms
• Fraud prevention and cybersecurity providers
• Professional advisers, including lawyers and accountants
• Government authorities where legally required

These parties may only use personal information for the purposes permitted under their agreements with us and applicable law.

We may also disclose information:

• To comply with applicable laws, court orders, or lawful government requests
• To protect the rights, property, and safety of MoveLune, our customers, or others
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
• With your direction or consent

4. Sale and Sharing of Personal Information

MoveLune does not sell personal information in exchange for money.

However, we may disclose identifiers, device information, internet activity, and advertising interaction data to advertising partners such as Meta, Google, or TikTok. Under certain privacy laws, these disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted or cross-context behavioral advertising.

Where required by applicable law, you may opt out of these activities by:

• Using the cookie preference tool available on the Site
• Visiting our “Do Not Sell or Share My Personal Information” page at [INSERT LINK, IF APPLICABLE]
• Contacting us at movelune@gmail.com
• Enabling a legally recognized browser-based opt-out preference signal, where supported

We do not knowingly sell or share the personal information of children under the age of 16.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep the Site functioning properly
• Remember your preferences
• Maintain your shopping cart
• Support account and checkout functionality
• Analyze website traffic and performance
• Understand how visitors use the Site
• Personalize content and advertisements
• Measure the effectiveness of marketing campaigns
• Prevent fraud and improve security

These technologies may include cookies, web beacons, pixels, tags, and similar tools provided by Shopify, Google, Meta, TikTok, and other service providers.

You can manage cookies through your browser settings and, where available, through the cookie preference tool displayed on the Site.

Disabling certain cookies may affect the functionality of the Site. Strictly necessary cookies may not be disabled where they are required for the Site to operate.

6. Advertising and Analytics

We may use third-party analytics and advertising services, including:

• Google Analytics
• Google Ads
• Meta Pixel
• TikTok Pixel
• Shopify analytics
• Email and SMS marketing platforms

These providers may collect information about your activity on the Site and other websites or applications over time. This information may be used to measure advertising performance, create audiences, personalize advertisements, and deliver interest-based advertising.

You may be able to limit personalized advertising through your browser settings, device settings, cookie preference tool, or the privacy settings offered by the relevant advertising platform.

7. Marketing Communications

Email Marketing

Where permitted by law, we may send you promotional emails about MoveLune products, offers, and updates.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us at movelune@gmail.com.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related messages, such as order confirmations, shipping notifications, or responses to customer service requests.

SMS/MMS Mobile Marketing

Where SMS marketing is available, by subscribing to MoveLune text notifications, you consent to receive recurring automated promotional and personalized marketing text messages at the telephone number you provide.

Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

You may unsubscribe at any time by replying STOP to a message or by contacting us at movelune@gmail.com. You may reply HELP for assistance where supported.

8. User-Generated Content and Reviews

When you submit product reviews, testimonials, photographs, videos, social media posts, or other user-generated content, we may collect:

• Your name or display name
• Email address
• Review or testimonial content
• Photographs or videos you provide
• Product and order information
• Information about your interaction with the review platform

Subject to your settings and our Terms of Service, this content may be displayed publicly on the Site, on MoveLune social media accounts, or in promotional and marketing materials.

Please do not submit personal information that you do not want to be made publicly available.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services
• Complete transactions
• Maintain business and financial records
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Comply with legal, tax, accounting, and regulatory obligations

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer required, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include secure servers, encryption, access controls, and security monitoring.

However, no internet transmission or electronic storage system is completely secure. We therefore cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should contact us immediately if you believe your account or personal information has been compromised.

11. International Data Transfers

MoveLune may operate through service providers, fulfilment partners, and technology providers located in different countries.

As a result, your personal information may be transferred to, stored in, or processed in countries outside the country where you live. These countries may have data protection laws that differ from those in your jurisdiction.

Where required, we use appropriate safeguards for international data transfers, such as contractual protections or other legally recognized transfer mechanisms.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request a portable copy of certain personal information
• Restrict or object to certain processing activities
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Opt out of the sale or sharing of personal information
• Opt out of targeted advertising or profiling
• Appeal a decision regarding a privacy request
• Lodge a complaint with a competent data protection authority

These rights may be subject to legal limitations and exceptions.

To exercise a privacy right, contact us at:

Email: movelune@gmail.com

Please include sufficient information for us to understand and process your request. We may need to verify your identity before completing the request.

You may also use an authorized agent to submit a request where permitted by applicable law. We may require evidence that the agent is authorized to act on your behalf.

We will not unlawfully discriminate against you for exercising your privacy rights.

13. California and Other United States Privacy Rights

Residents of California and certain other United States states may have additional rights under applicable privacy laws.

Depending on the law and whether it applies to MoveLune, these rights may include:

• The right to know the categories and specific pieces of personal information collected
• The right to know the sources and purposes of collection
• The right to know the categories of third parties to whom information is disclosed
• The right to request correction or deletion
• The right to obtain a copy of personal information
• The right to opt out of sale, sharing, or targeted advertising
• The right to limit certain uses of sensitive personal information
• The right to appeal certain privacy request decisions

To submit a request, email movelune@gmail.com or use the privacy request methods available on the Site.

14. Children’s Privacy

The Site and our products are not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us at movelune@gmail.com so that we can investigate and take appropriate action.

COPPA applies to websites directed at children under 13 and general-audience websites that knowingly collect personal information from children under 13.

15. Third-Party Websites

The Site may contain links to third-party websites, applications, or services.

We are not responsible for the privacy, security, or content practices of third parties. We recommend reviewing the privacy policies of any third-party services you access.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.

When we make changes, we will post the revised Privacy Policy on this page and update the “Last Updated” date.

Where required by law, we may provide additional notice of material changes.

17. Contact Us

For questions, concerns, complaints, or requests regarding this Privacy Policy or our handling of personal information, contact us at:

ROCKWELL COMMERCE GROUP LIMITED
Trading as MoveLune

Email: movelune@gmail.com
Website: movelune.com
Registered Address: SUITE 11016 5 BRAYFORD SQUARE LONDON UNITED KINGDOME 10SG
Company Registration Number:  17323601